Kasi Broadcasting Africa “Kasi BC” was founded in 2023 by Channon Lecodey Merricks , an Entrepreneur from Kliptown , Soweto . Born on 11 June 1976 during the youth uprising in South Africa, Channon is a matriculant who graduated in 1995. He passed the following subjects , mathematics , accounting , physical science , biology, history , english and afrikaans.
Mr. Merricks entered the corporate world after completing his matric, shortly after the tragic death of his mother , who was murdered in April 1995. He was faced with two options, either to turn to gansterism or complete his schooling.Wisdom made him choose his education over retribution for his mother’s murder, who was a single parent with three children. He used this life changing experience to remind the youth not to have other people determine their future no matter the circumstances.
Mr. Merricks’s corporate career started as a stock carrier at Nu World Industries in Wynberg, the best factory floor experience in his life.He remember an incident when the owner ,Mr Goldberg, called him one day on the factory floor , he asked him ,” what’s that on the floor”, to which he replied “it’s just a small screw”. Mr.Goldberg gave him the best lesson , he said,” one screw a day on the floor into the dustbin , how many screws per year or over 10 years does that equate to?”. This was a valuable lesson he learnt.
Mr. Merricks then had the privilege to land an office job at Kredit Inform. He did not have computer experience and Mr. John Rossouw, his manager at the time, asked him during his interview , “what will you do since you don’t have any computer experience?” Mr. Merricks responded, “I will arrive an hour earlier in the mornings and leave an hour later in the afternoons”.He got the job and even after three months he continued arriving early and leaving late. Subsequently Mr. Merricks moved to a bigger company with more responsibilities as an Underwriting Assistant at Credit Guarantee . This was the “university” of the Corporate world, his duties ,amongst others,included dealing with business clients and banks. After three years he followed his dream of becoming an entrepreneur, culminating in the establishment of Kasi Broadcasting Africa, our services Audio, Video, News, Events, Tours, Stores
After conducting extensive research in Townships, we identified challenges that impede the economic participation of township residents in the formal and informal economy, we identified that the media is the biggest challenge facing township residents.
We came with up with the following practical solutions: Empirical evidence suggests that 60% of township residents are unemployed, notwithstanding this gloomy statistic township residents have the biggest buying power in the township economy.
The government spends almost R10 million on average on social grants per township every month, that equates to billions of rand in buying power monthly. Almost 100% of that revenue is not reinvested into the township economy to create jobs and wealth for township residents.
We will use the 100 Township Model to ensure we deliver jobs and opportunities for KasiPeople. .
Sources of Income: Sale of Shares
Sources of Profit : Sales of Goods and Services
Our Services : Company registration ,Websites Development ,Designs and Layout ,Branding and Marketing etc.
Projected Investment/Shares Sale : R 150 Million
Projected Revue : R 1 Billion
Projected Profit : R 50 Million ( Year) 2~5